Novotel is a midscale hotel brand focused on modern, natural and intuitive design, and owned by Accor, as well as the company's flagship property. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor's multi-brand strategy. Novotel manages 492 hotels in 59 countries (2018).
History
Hotel Novotel London West - 1 Shortlands Hammersmith International Ctre Hammersmith W6 8DR LONDRES UNITED KINGDOM Tel (+44)207/6600680 Fax (+44)208/7412120 ...
From Novotel to Accor
The first Novotel was launched in Lille, France, in 1967. It was inspired by American motels with comfortable rooms, a restaurant and a parking. By 1970, 7 Novotel hotels were in operation, and the group raised the funds to develop internationally.
By 1975, Novotel opened 60 hotels in France and 13 in Europe. Novotel bought Mercure in 1975, and Sofitel in 1980. In 1981, Novotel entered the Asian market with the opening of a hotel in Singapore.
Novotel reached the top 10 of hotel groups worldwide with 319 hotels. It turned into the Accor group in 1983, and was introduced to the Paris stock exchange index the same year. Novotel survived as Accor's strong midscale brand alongside Mercure. In 1984, Novotel bought the New York Times Square building, a city where the company already operated the Roosevelt Hotel on Madison Avenue.
In 1986, Novotel introduced full breakfast buffets. In 1995, Novotel launched an international competition to award the best chefs of its hotels, which became the Victoires internationales de la cuisine in 2001 and stretched its scope to ibis and Mercure chefs.
Since 2000s: Modernization
By the end of the 1990s, ibis hotels took the leadership on cities' peripheries, leading Novotel to redefine a strategy towards city centers, and to launch a global refurbishment program based on design and modularity, bringing Novotel closer to Accor's upscale brand Sofitel. In 2004, Novotel introduced more ergonomic and elegant rooms (Novation) rooms. In 2008, Novotel introduced new organic bath products branded "N".
In November 2011, Novotel and Microsoft prototyped a futuristic room showcased at the Paris Vaugirard location and dubbed "Room 3120". In 2013, the Xbox became available to customers, and successfully tested a virtual concierge (Monscierge) within its hotels. In 2014, Novotel introduced a multimedia table, PLAY, to provide digital guest services.
In 2012, Novotel sold its New York Times Square location in a รข‚¬160m sale and management-back deal. In 2013, Novotel opened its 100th hotel in Asia Pacific. In 2016, Novotel opened its largest hotel worldwide, in Madrid, and a new flagship hotel in London's Canary Wharf the following year. In 2017, the "N" rooms were launched, another step towards design customization. In July 2018, Novotel opened in Seoul its 500th hotel worldwide. In May 2019, Accor opened the Novotel Miami Brickell, the brand's second hotel in the USA.
Description
Novotel is a midscale hotel brand focused on modern, natural and intuitive design, and owned by Accor. Novotel caters to business and leisure travelers, with hotels located in the heart of major international cities, business districts and tourist destinations. Novotel manages 492 hotels in 59 countries (2018).
Development
Novotel Suites
Since 2010, Novotel also includes the apartment hotel brand Novotel Suites, with 34 hotels worldwide (2018).
Sustainability
In 2012, in an effort to raise the standards with which the hospitality industry approached sustainability, Accor launched the Planet 21 initiative. The initiative identifies 21 commitments broken into seven categories: Health, Innovation, Carbon, Local, Dialogue, Employment and Nature. The categories are broken down into individual commitments as follows:
Health: Ensure healthy interiors. Promote responsible eating. Prevent diseases.
Nature: Reduce water use. Expand waste recycling. Protect biodiversity.
Carbon: Reduce our energy use. Reduce our CO2 emissions. Increase the use of renewable energy.
Innovation: Encourage eco-design. Promote sustainable building. Introduce sustainable offers and technologies.
Local: Protect children from abuse. Support responsible purchasing practises. Protect ecosystems.
Employment: Support employee growth and skills. Make diversity an asset. Improve quality of work life.
Dialogue: Conduct our business openly and transparently. Engage our franchised and managed hotels. Share out commitment with suppliers.
While individual hotels have takes different approaches to meeting their environmental goals, there are a number of small but effective steps that the company has Novotel/Accor has taken. 94% of the hotels are lit with low energy lamps, 72% offer fair trade tea, coffee and chocolate and 99% of hotels are cleaned with eco-friendly products. On a larger scale, a number of Australian Novotel hotels, including the Novotel Sydney Olympic Park, Pullman Quay Grand, Ayers Rock and Barossa Valley have dedicated solar panels or farms to cover the majority of their base load
See also
- Accor
- Mercure
References
External links
- Official website
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