GreenTree Hospitality Group Ltd. (“GreenTree†or the “Companyâ€) is the leading pure play franchised hotel operator, headquartered in Shanghai, China, with the majority of its hotels both franchised-and-managed. In 2017, GreenTree was the fourth largest economy to mid-scale hotel group in China based on number of hotel rooms according to China Hospitality Association.
GreenTree operates one of the fastest growing economy to mid-scale hotel networks in China, with over 15 years of proven results and experience. As of December 31, 2018, GreenTree’s hotel network comprised ten brands, 2,757 hotels with 221,529 rooms in China, covering 290 cities throughout all 27 provinces and autonomous regions in China. GreenTree sells a major portion of its room nights through its strong direct sales channels, predominantly on its website and mobile app. GreenTree’s strong direct sales channels, combined with a loyal customer base, have contributed to its financial success.
The Company has built a strong “GreenTree Inns†brand as a result of its long-standing dedication in the hospitality industry in China and consistent quality of its services, signature hotel designs, broad geographic coverage and convenient locations. GreenTree has positioned its brands to appeal to value-and-quality-conscious business travelers and leisure travelers.
GreenTree has established a highly effective and scalable franchise management system that has allowed it to build a strong relationship with its franchisees and grow rapidly. This platform not only ensures quality services are consistently delivered to its guests, but also helps franchisees onboard into the GreenTree hotel network smoothly and quickly.
History
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GreenTree was founded in 2004 by Alex Xu along with a number of other American investment enterprises with the goal of establishing business-oriented hotels. By the end of 2007, only three years after opening its first hotel, they had over 200 locations in China. By the end of 2008, GreenTree had hotels in more than 60 cities with more than 300 hotels. This growth trend continued with 430 hotels in 2009 and 500 hotels in 2010. As of December 31, 2018, GreenTree’s hotel network comprised 2,757 hotels with 221,529 rooms in China, covering 290 cities throughout all 27 provinces and autonomous regions in China.
GreenTree finished its IPO on the New York Stock Exchange on March 27, 2018. (NYSE: GHG)
In January 2019, GreenTree has entered into a share purchase agreement to become a major shareholder of Argyle Hotel Management Group (Australia) Pty Ltd. whose network consists of eight mid-scale and upscale brands ranging from stylish business hotels to five-star luxury hotels.
Founder
Alex S. Xu, Chairman and CEO, oversees a mature global business operation within both China and the United States. Mr. Xu serves as Chairman & CEO of both GreenTree Hospitality Group, Inc. (USA) as well as GreenTree Hospitality Group Ltd. (China).
Board of Directors
Alex S. Xu
Founder, Chairman of the Board of Directors and Chief Executive Officer
Gregory James Karns
Director and General Counsel
Akira Hirabayashi
Independent Director
Bingwu Xie
Independent Director
Dong Li
Independent Director
Franchise
GreenTree Hospitality Group Ltd. currently operates ten distinct brands, which include:
- Century Park Residence
- GreenTree Inn
- GreenTree Eastern Hotel
- GreenTree Apartment
- GT Alliance Hotel
- GME Hotel
- GYA Hotel
- VX Hotel
- Vatica Hotel
- Shell Hotel
- Deep Sleep Hohtel
References
- https://ir.998.com
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